Brands are communicating mostly to their consumers through email. More than 50% of emails are opened on smart phones. Therefore, we must always keep in mind the size of screen our consumers might be using. Keeping a fresh point of view, engaging content and a enticing look and feel can be a challenge.
Microsoft Store wanted hip, fun and relevant emails targeted to the millennial audience for Mother’s and Father’s Day. The emails drove customers to the curated gift guide pages on the website.
Wigs.com was using Shopify’s basic templates for their cart abandonment and shipment emails. We recommended making the user experience more playful and personalized for their consumer target market.
Fitness Connection needed an email template refresh which ended in supporting gifs of various drone footage of the gym.
Jamba Juice reveal my deal email to loyalty customer base. Consumers must click to see what deal is offered. This tactic gets a higher CTR due to the element of surprise.